After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.
Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.
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Netconcepts, just released its trade secrets on the growing phenomenon of “long tail” searches.
Netconcepts recently authored and released the white paper, “Chasing the Long Tail of Natural Search,” which sheds new light on upcoming search industry trends. The white paper explains the “long tail” of natural search and its growing importance to E-Business.
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Stephan Spencer, Founder and President of Netconcepts, will present his ideas on Really Simple Syndication (RSS) used in advertising and the latest Search Engine Optimization (SEO) trends. Spencer’s first session, “RSS as an Advertising Platform” focuses on how RSS is a growing form of media and allows readers to directly influence the content they wish to receive.
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When Internet consumers went looking for their last minute 2005 holiday gifts they turned to Google’s search engine. In fact, according a recent study conducted by Netconcepts, nearly 85 percent of people used Google for their general online searches. MSN’s search engine secured second place with just under 7 percent of the search engine market. AOL, Yahoo, and Netscape fill out the top five search engine spots.
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Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.
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There is a tactic called Google bombing whereby linking to a site with particular words in the link text can get a site highly ranked for those keywords in the search engines, including Google, Yahoo! and MSN. One of the most famous Google bombs was George W. Bush’s biography page …
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In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.
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Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.
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If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.
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Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…
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